In an era where authenticity reigns supreme, brands are discovering that their most powerful marketing assets aren't created in...

Cadbury 5 Star has always been known for its quirky, unconventional, and downright hilarious advertising. Their signature "Do Nothing"...

In today's digital world, social media plays a crucial role in marketing. 32% of the population today is using social media on a daily...

Today, the influencer marketing industry is a multi-billion dollar industry, projected to reach $84.89 billion by 2028. Global Influencer...

So before understanding how to choose the right influencer for our brand let’s understand the types and categories of influencers. Influence

Influencer marketing in the earlier days was very straightforward. Brands would identify an influencer with a huge following, pay them to...

In today’s time, content is king. Whether social media posts, blogs, or podcasts, businesses and individuals need to create high-quality...

In today's fast-paced and highly competitive business landscape, standing out from the crowd is essential for success for any brand....

Social media plays a crucial role in marketing in today's digital world. As of January 2024, there were 462 million active social media...